Friday, April 16, 2010
A Conversation with Jon Denham, Kraft #FUSE2010
Jon described the design space that he inherited had last been redecorated in the 1970s, so it took awhile to make any sort of change. "It took 2 weeks for the work and 10 months to plan." I'm sure that we can all relate.
Debbie asks, "How do you keep your patience?"
Jon said that having a network of design partners, looking at what others are doing, traveling and using each opportunity to learn about something new will expand your mind and to fuel your creativity.
So how does Jon's organization think about design differently, how have they fueled innovation? One word: FARM (Fresh. Authentic. Real. Modern)
We see through Jon's presentation just how much Kraft has evolved during his 2 years at the company. Engaging the customers and working with the customers to deliver products that are consistently real, modern and approachable. That's whats great about Kraft- the approachability. What makes Kraft a continued success is that they are able to merge mid-range price points with high-quality packaged goods. It's comfort, it's Kraft and it's now.
We encourage you to check out what's new at Kraft.