This week, we're featuring:
MARIA POPOVA, FOUNDER & EDITOR, BRAIN PICKINGS
Popova's session for FUSE 2013 is entitled "Anatomy of Magic: Serendipity, Discovery, and the Architecture of Combinatorial Creativity." We live in a culture nursed on the Eureka! myth of creativity. But the history of ideas tells a different story, one where creative magic comes from the alchemy of fusing existing pieces of knowledge and transmuting them into new combinations—a process driven by equal parts serendipity and purposeful grit.
In this piece on Brain Pickings, Popova wrote "Perhaps George Lois was right, after all, when he stated that creativity is discovering ideas rather than “creating” them and John Cleese correctly defined it as “a way of operating” rather than a mystical talent."
To learn more about this, or other FUSE 2013 sessions, visit the event website and download the conference brochure. Readers of our blog can save 15% off the price of registration. Use code FUSE13BLOG to save.